Why I Quit Supporting Kraft Dressing

*Disclaimer* This blog post includes my own personal opinion. It is not my goal or intention to recruit anyone else to follow my thinking.

I've been thinking about this for several weeks, since Kraft Dressing rolled out their latest form of advertising for their products - sex.

This picture was posted on 4/25/2013 on the Kraft Dressing Facebook page, just to give you an example of what I'm referencing. (The TV ads are no less raunchy than this picture, and are more graphic). 

Picture: Kraft Dressing.

Basically, here is my opinion on this:

• For our home, we will not be purchasing any Kraft Dressing products ever again. 
• We will not support "sex sells" advertising - whether it's directed at men or women. 
• We prefer to support businesses whose products are sold based on the integrity of the actual product, and we will do that.

I did post the following on the Facebook wall of Kraft Dressing today:

"Because I don't believe that sex should sell products - to women OR men - I am "unliking" this page. I will not be purchasing Kraft brand dressings anymore. I'd rather support businesses who are interested in selling their products based on the satisfaction customers get from the products; not a company that relies on selling based on sex."

I was also completely disgusted to see women actually post the following on the Facebook page for Kraft Dressing:

"Thank you, Kraft, for giving us that yummy guy on your commercials! It's about time us women get to have some eye candy!!!!"

"Thank you for finally realizing men aren't the only people who watch TV and read ads. I'm sick of marketing being only geared towards men with half naked women. I'm going on a Kraft buying crusade! Kudos to you!"

"As far as people saying that this ad campaign is suggestive and inappropriate...I say "Lighten up, will ya'...". As women, we are subject to a barrage of advertisements that are full of scantily clad women and sexual innuendos that are targeted to men. I say "kudos to Kraft" for giving US someone hot and something sexy to look at. I love, love, love the ads. P.S....Is he available for private parties???!!! :-)"

I feel like passive-aggression (i.e., boycotting the purchase of Kraft Dressing products, "unliking" the Facebook page of Kraft Dressing, etc.) without letting them know, it defeats the purpose of my intention - to prove that I can either make or purchase other wholesome food (salad dressing) products that are just as good, if not; better, than Kraft Dressing - and I don't have to buy into sexy advertising to do that.

Furthermore, we're expecting the arrival of our daughter any day, and I would be embarrassed to show her this advertising when she is old enough to understand it. I'd prefer for my daughter to make wise decisions regarding purchases based on products and quality; not sex.

The bottom line for me is this: I'm done supporting Kraft Dressing.